Watermark Del Mar

A residential community proposed at the intersection of Jimmy Durante Boulevard and San Dieguito Drive

Watermark Del Mar

A residential community proposed at the intersection of Jimmy Durante Boulevard and San Dieguito Drive







Video & PHoto Gallery

See Watermark Del Mar’s high quality design, project features, and more

Play Video

Watermark Del Mar

Watermark Del Mar is a new residential community that will be built at the intersection of Jimmy Durante Boulevard and San Dieguito Drive in the city of Del Mar. This community will transform what is now an unsightly vacant lot into an attractive northern gateway to the Village of Del Mar.

Watermark Del Mar will offer 50 homes in a three-story multi-family residential project on a 2.37 acre site. It will provide studio, one, two, and three-bedroom apartments, recreational areas for residents, and parking garage with 105 vehicle spaces in an open garage parking podium. Mediterranean and native coastal California landscaping will promote drought tolerance, beautify the property, and substantially conceal the parking area from view.

Helps Meet Del Mar’s Housing Needs

Watermark Del Mar will provide 50 high-quality homes in a variety of sizes and price points that will meet the diverse housing needs of the community. Ten of these homes will be designated as affordable homes reserved for residents with low incomes. This will provide a significant contribution to the City of Del Mar’s Regional Housing Needs Assessment requirements to provide affordable housing under state law.

Protects Important Environmental Resources

Wetlands habitat on site will be preserved and enhanced, and a permanent 50-foot buffer will help protect wetland resources in perpetuity. Sensitive Torrey Pines trees and other biological resources on the hillside will be protected and buffered.

Enhances Access to the Coast

Watermark Del Mar will offer convenient pedestrian and cyclist access to the River Path Del Mar lagoon trail, bike routes, beaches, restaurants, businesses, and shops. It will also provide an opportunity to live near and access the coast for residents with a variety of income levels.

Increases Property Tax Revenue

Watermark Del Mar will increase the value of the property, resulting in substantially more property tax revenue for the City.

Boosts Local Businesses

Watermark Del Mar’s residents will provide a new customer base for local businesses.

Project Plans

If you would like to view project plans and other information, please visit the City of Del Mar’s website.

Frequently Asked Questions

Watermark Del Mar was approved by the City of Del Mar in April 2022. Because the City failed to rezone the Watermark properties to allow for residential use within the timeframes outlined in the 5th Cycle Housing Element, the project was entitled to “by-right” processing with the zoning designations contemplated in the Housing Element.*

Additionally, the approval of Senate Bill 330 gave the project a vested right to the regulatory framework existing at the time its Preliminary Application was deemed submitted. The review process ensured that the project was consistent with the Housing Element, restrictions imposed on environmentally sensitive resources, and allowed for an expeditious project approval process. Approval of the project demonstrates the City of Del Mar’s desire to address the on-going housing crisis in the State of California and remove barriers to much needed affordable housing.

The project was appealed to the California Coastal Commission on May 9, 2022. It is anticipated that the Coastal Commission will consider this appeal late this year.

*pursuant to California Government Code section 65583(g)(1)

At the request of the City of Del Mar, the Watermark Del Mar development team will host an informational webcast to provide information about the project and provide answers to questions that we have received. A date for the webcast has not been confirmed yet. Information will be posted on this website and announced by the City of Del Mar when it is scheduled.

Watermark Del Mar will offer several benefits to the Del Mar community. Probably the most important benefit is that it will provide much-needed housing at a time when it is critically needed. Ten of the 50 homes will be set aside for residents with low incomes, and these units will help the city of Del Mar meet state-mandated requirements for affordable housing. Other benefits include:

  • Aesthetic improvements: Watermark Del Mar will create an attractive gateway to the Village of Del Mar.
  • Environmental Protection: The project will protect and enhance wetlands and environmentally sensitive habitat on site.
  • Enhanced Coastal Access: The project includes convenient pedestrian and bicycle access to the lagoon trail, bike routes, beaches, and the Del Mar Village. 
  • Increased Tax Revenue: Watermark Del Mar will increase the value of the property, resulting in substantially more property tax revenue for the City.
  • Boosts Local Business: Watermark Del Mar’s residents will provide a new customer base for local businesses.

Watermark Del Mar will be a high-quality rental community. It will incorporate a mix of studio, one-, two-, and three-bedroom homes to meet a diverse range of housing needs. The majority of the homes will rent for market rate, while ten of units will be designated as affordable homes for residents with low, very low, and extremely low incomes.

State law requires that cities, including Del Mar, provide affordable housing consistent with the Regional Housing Needs Assessment and detail how this will be accomplished in a certified Housing Element. The City of Del Mar Community Plan Housing Element 2013-2021 was adopted by the Del Mar City Council on May 20, 2013 and certified by the State of California on June 6, 2013 (the City’s updated Housing Element 2021-2029 has not yet been certified by the state). Watermark Del Mar will help meet a portion of the city’s obligations for affordable homes as detailed in the Housing Element. 

No. The affordable homes will be designed to be indistinguishable from the market-rate units. They will share the same amenities and be a part of the Watermark Del Mar community.

After the project successfully gets through the Coastal Commission appeal process, the next step is to prepare construction documents and obtain building permits from the city of Del Mar. Construction will begin when building permits are issued and it is expected to take between 18 and 24 months to complete.

Project Team

Development Team

Watermark Del Mar is proposed by Watermark DM L.P., a partnership between San Dieguito Land Partners, LLC and Kitchell Development Company, a development company with offices in San Diego.

San Dieguito Land Partners, LLC

San Dieguito Land Partners has built a number of successful projects throughout San Diego County.  Anthony Cassolato, principal of San Dieguito Land Partners, LLC, completed the highly acclaimed Gallery project in Encinitas. His family has been in Del Mar since 1945.


Kitchell has more than 70 years’ experience building, developing, and managing projects throughout the U.S. With offices in San Diego, the company has a strong local presence and extensive experience in the region.

Consultant Team

Watermark DM L.P. has assembled a team of professionals with extensive local experience to assist with the Watermark Del Mar project.

Starck Architecture + Planning

Starck Architecture + Planning is a San Diego-based architectural firm with 40+ years of residential and mixed-use innovation. The firm has established a reputation for its ability to develop exceptional designs that respond to changing market conditions and client needs.

Sowards & Brown Engineering

Based in Cardiff, Sowards & Brown lends its extensive local experience and expertise to Watermark Del Mar. Sowards & Brown has completed multiple projects in Del Mar and along the north county coastline.

Schmidt Design Group

Founded in 1983, Schmidt Design Group has provided quality landscape architecture and planning services throughout southern California and the western United States. The firm has a passionate commitment to environmental sensitivity and focuses on creating signature spaces that reflect the character and vision of the communities in which they work.

Contact Watermark Del Mar

We welcome your comments and questions about Watermark Del Mar. Please fill out the form below to share your comment, question, or request for information.